We designed a Visual Identity that reflects openness, positive energy, fun but also dignity. 
Andrea Guendelman focuses on unlocking the full potential of individuals and brands. 
 She wanted this graphic ID to represent her as a bold and strong person without leaving behind her soft feminine side. Enhancing the duality that exists between professionalism and playfulness by a vibrant color palette and organic doodles, paired with a very clean and minimalistic treat to typography and grid. ​​​​​​​